IAC Urgent Care GMB Case Study

Google My Business Case Study:
298.9% Increase in Phone Calls in 1 month!

Watch Case Study Video Below!

The Challenge

International Animal Clinic Urgent Care wanted more customers for their veterinary business. Before they partnered with VMG, they weren’t ranked in the first 3 of the GMB pack for their local area. So people searching online for vet-related services couldn’t find them.

To ensure they showed up on local searches and increased their customer base, they needed a veterinary-focused digital marketing agency to get their local SEO strategy right.

What We Did

To get their phones ringing off the hook with people searching for vet or vet-related services in their area, we implemented our comprehensive no-fail local SEO strategy, which brought in massive results.

Here are some things we did:

Set up their GMB Profile the right way
Verified NAP (Name, Address & Phone Number) consistency
Set up local keywords rank tracker
Created content around top keywords
Location Page Optimization (Building out your geo-network)

The Results

What results did our strategy bring? Find out below!

298.9% Increase in Phone
Calls in 1 Month

In just one month after we began implementing our GMB strategy, we were able to bring in 1460 phone calls — a 298.9% Increase compared to the same month in the previous year.

454.7% Increase in Direction
Requests in One Month

There were 771 direction requests made from their GMB profile in just one month after we implemented our strategy.

Got Them Ranked at the Top for Vet-related Keywords

With VMG’s strategy, IAC could now rank for veterinary keywords in their local area like the following.

***note that the wider the green area in the image, the more they are ranked for that keyword in those areas.

1. Keyword: Veterinarian

As of May 2022, they were ranking poorly for this keyword.

Fast forward to September 2022, they were ranking better for this keyword and dominating the search for their local area.

2. Keyword: Pet Hospital

For this keyword, they are ranking in first place for local search.

3. Keyword: Veterinary Clinic

For this keyword, they are ranking in first place for local search.

We Can Do The Same And More For You

Want to rank in the 3 pack of google for local keywords, and increase your customer base? Veterinary Marketing Group can help! Get started by applying for a FREE 1:1 Discovery Session Today.

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