International Animal Clinic Urgent Care
A Queens urgent-care clinic went from hard-to-find to the top of local search in a single month — with the calls and directions to match.
- more phone calls in one month (1,460 calls)
- +298.9%more phone calls in one month (1,460 calls)
- more direction requests (771)
- +454.7%more direction requests (771)
- ranked for core search terms
- #1ranked for core search terms
Where they were stuck
When a pet is in trouble, owners don't browse — they search, and they go to whoever shows up first and closest. International Animal Clinic Urgent Care had the care; what it didn't have was visibility at that exact moment.
In local search and on the map, the clinic was getting lost to competitors. Every search it didn't win was an urgent visit — and a new client relationship — going somewhere else.
The work
We focused on the layer that drives urgent-care demand: local search. That meant a thoroughly optimized Google Business Profile — categories, services, hours, photos, and posts — backed by consistent local citations and on-page work for the clinic's core terms.
Then we tightened the review and local signals that tell Google this is the right, trusted result for nearby searches — the work that moves the map pack, not just the website.
What changed
In a single month, the results showed up where it counts: a 298.9% increase in phone calls — 1,460 calls — and a 454.7% increase in direction requests, at 771. The clinic also ranked #1 for its core search terms.
Those are the actions that precede an urgent visit: a call, or someone tapping directions to drive over. More of both, fast, is exactly what an urgent care needs.
Want results like these for your practice?
Start with the free Resilience Assessment, or talk to us about where to begin.
Prefer to talk now? Call (973) 949-0299