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Email Marketing For Veterinarians

Email Campaigns That Build A Loyal Community Around Your Brand

Why Harness The Power of Email Marketing For Your Practice?

Despite the growth of mobile chat applications, studies show that 61% of customers still prefer to receive communications from favorite brands via email. Matter of fact, 98% of consumers check their email every day.

Email marketing is a cost-effective strategy to stay in touch with your clients. But, it’s not only limited to sending appointment reminders or newsletters.

With email marketing, you can nurture your clients and build loyal customer relationships by sending welcome messages when someone opts into your list; sending promotional emails that convert, sending educational emails to nurture, and segmenting your audience for more personalized messaging.

There’s a whole lot that email marketing gives you the opportunity to do, and the best part of all this is that email marketing offers a whopping ROI on your investment. For every $1 you spend on email, you get an average of $36 in ROI.

Have you been leveraging the potential of email marketing for your veterinary clinic?

Veterinary Marketing Group (VMG) can help you drive greater results with your email marketing strategy. Keep scrolling to see how that works.

How Email Marketing Helps Veterinarians

Build Customer Loyalty

Your clients who receive your email campaigns already indicated an interest in your services from the instant they subscribed to your email list. Targeted email campaigns to these people will result in a higher chance of engagement and conversion while building customer loyalty.

Send Targeted Messages

Personalized messaging is critical for high engagement and conversion. With email marketing, you can segment your audience e.g., dog owners, and send specific educational or promotional campaigns to them for higher conversion.

Boost Web Traffic and Social Media Following

You can use email to drive traffic to your website or social media. Engagement-driven campaigns such as “sharing pictures of their pets” on your social media are effective. Informational or promotional-driven campaigns can also increase your website traffic.

Test your campaigns

With email marketing, you can know what works and what doesn’t by testing your campaigns. From the subject line to images, email copy, and the time of sending, you can gain valuable insight into what your customers respond to, and how they respond.

Measure and Track Performance

Measure and track metrics such as open rates, click-through rates, bounce rates, and conversion. Compare your performance to your business goals and industry benchmarks.

Our Approach to Email Marketing For Veterinarians

Custom Strategy

Our email marketing experts will audit your email campaigns, to find out what has been working, and what hasn’t. Then in line with your business goals, we’ll create a unique email marketing strategy for higher engagement and conversion rates.

Audience Segmentation

Segmentation is key to campaign success. If your email list is not segmented, we’ll sit with you to come up with a segmentation strategy that makes sense (e.g. dog owners, cat owners).

Campaign Design and Deployment

From start to finish, we will draft and launch your campaigns. This typically includes writing the email content, designing graphics, setting up email automation, and launching them.

Campaign Tracking and Reporting

VMG’s email expert will track your campaigns, and give you a holistic report on your campaign progress and effectiveness. We’ll also schedule an online meeting with you to go over your reports and break down the numbers mean.

Ongoing List Management

One thing that can mar your email marketing efforts is a poor list. Over time some people may no longer interact with your brand or unsubscribe. VMG will constantly manage your list to ensure you have only subscribers that are active and willing to engage.

Ongoing Strategy

We’ll keep coming up with and recommending ideas and strategies to help you connect more with your audience, and get more appointments booked.
Case Studies
Read our case studies on vet clinics we have produced excellent results for.
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What Our Clients Say

Ready to grow your veterinary practice and keep it thriving?

Whether you’re looking to grow your newly established veterinary practice online, or you want to scale your business, VMG has the superior strategies, and the expert team to implement those strategies.

Get in touch with us today to see how we can help.